Principle 3 in action: ColorCapture Ben
Over the weekend I spent some time fooling around with an iPhone app called ColorCapture Ben .? The way it works is you take a photo of a color you like using your iPhone, and then this app from Benjamin Moore shows you the closest matching color chip from their collection, and then serves up a listing of complimentary colors and so forth.? I found that it works equally well sampling a Barnett-Newman style solid color field as it does mixing across the various colors found in a Seurat-like shot of a lawn.? Even if you’re not in the market for some new paint, it’s a wonderful source of quiet, adult entertainment if you ever find yourself, say, attending a live performance of music designed for the toddler-preschooler demographic.? As I frequently am.
Continue Reading →Director’s Commentary: Adrian van Hooydonk
I really enjoyed listening to this interview of Adrian van Hooydonk by Tyler Brule of Monocle.? It’s a wonderful Director’s Commentary , because in it van Hooydonk explores many themes that are relevant far beyond the world of BMW.? Anyone engaged in the art and science of bringing cool stuff to life will get a lot out of this video. Some of the high points for me were: his thoughtful exploration of how the 2009 financial crisis will shape user behaviors in the future his thinking on what it takes to design remarkable experiences, and his emphasis on the importance of having a strong point of view.? When he says that the BMW Gran Turismo is about “traveling in style”, I really get what the car is all about.? By the way, the Gran Turismo has officially replaced the Honda Ridgeline as the focus of all my automotive fetishistic energy (but Honda, if you’re listening, I’d still be very happy if you delivered a Ridgeline to my house one Saturday morning.? With a bow on top)
Continue Reading →Designing at the Boulder Digital Works
I’m happy to announce that I just joined the board of the Boulder Digital Works (BDW).? At this time back in 2004, I was busy helping the Stanford d.school achieve lift off, so it’s really cool now to be part of another design education startup.? And now the idea of a design curriculum combining business, technology, and human issues is much more accepted in the mainstream, which to me makes the focused mission of the BDW even more exciting. As John Maeda recently noted, the missing partner to STEM (Science, Technology, Engineering, Math) is IDEA (Intuition, Design, Emotion, Art).? As a person who was trained on both sides and now works and plays across STEM and IDEA, I feel strongly that our education programs need to combine both in order to create the T-shaped people that can go out and make a difference in the world ( Principle 6 ). Finally, as a native of Boulder, BDW gives me another excuse to get back to the place where I came to love and admire the fine art of driving in the snow .? Can’t wait.? Hope the board meetings are in February!
Continue Reading →17: It’s not the years, it’s the mileage
If you’re going to reach innovative outcomes on a routine basis, you need to match the right team to the opportunity.? Part of that means understanding Principle 7 so that you know what type of problem you’re tackling, the other part involves understanding what kind of experience you need on your team.? When it comes to answering that last question, the right kind of experience profile depends on whether you’re looking at a high or low variance situation.? Examples of low variance situations are flying a 747 from San Francisco to Singapore, operating on a heart, or serving up burgers at In-N-Out.? In each of those situations, we desire a predictable outcome delivered with a low degree of variance from a predetermined standard, and in this context, the right experience is expressed in terms of having done the same thing many times before.? We want a pilot who can fly the 747 on, well, autopilot.? We want a surgeon who has done hundreds of the same operation, and learned something from each one, not a surgeon who has done one hundred different surgical procedures once.? As such, experience is really about tenure in a role, with relevant experience having a direct correlation to years in the role. ? In a high-variance situation, where we are expecting an innovative outcome, but have little to no sense what the right answer might look like, we need a different definition of what “experienced” means.? In this context, we want people who are experienced with the process of innovation — in other words, people who have gone through the “understand — build — test” cycle of Principle 4 many times.? We want folks with a lot of mileage under their belt, in other words, but that mileage need not be strictly correlated with years at work.? For example, one of the reasons why Honda cycles its production engineers through its various racing programs is to increase their innovation process mileage; designing a new component for a mass market automobile takes several years, so between the time an engineer graduates college and turns 40, they may have only shipped three to four designs to market (if they’re lucky).? Contrast that with a race engineer, who faces the challenge of optimizing a race car for a different track configuration every two weeks for eight months, as well as managing an arc of innovation for the entire car over those same eight months.? During that short period of time, they may experience 10, 15, even 20 cycles of “understand — build — test”.? So when it comes to picking an engineer to go figure out the future of mobility, which one would you choose, the “I’ve shipped the same thing to market three times” person, or the “I’ve done 20 cycles every year for the past? four years” individual?? By my reckoning, in this world an engineer age 26 could have 20 times the relevant process experience as a person 14 years their senior
Continue Reading →Who designed the Porsche 917L Martini “hippie” car?
This Porsche raced at Le Mans in 1970 and captured my imagination as a boy like no other race car.? Beyond being a member of the ultra-gnarly 917 family of Porsches, this car sports a paintscheme like no other.? Campaigned under the brand umbrella of Martini, those iris swirls were as arresting then as they are now, and are what lended this particular car the sobriquet of “hippie”.? It’s a beautiful design that’s stood the test of time, and I’d wager it is a flexible one, too; if this pattern were printed on the side of resuable shopping bag from Whole Foods, none of us would bat an eye.
Continue Reading →Welcome
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