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Principle 3 in action: ColorCapture Ben

On September 28, 2009 By

Over the week­end I spent some time fool­ing around with an iPhone app called Col­or­Cap­ture Ben .? The way it works is you take a photo of a color you like using your iPhone, and then this app from Ben­jamin Moore shows you the clos­est match­ing color chip from their col­lec­tion, and then serves up a list­ing of com­pli­men­tary col­ors and so forth.? I found that it works equally well sam­pling a Barnett-Newman style solid color field as it does mix­ing across the var­i­ous col­ors found in a Seurat-like shot of a lawn.? Even if you’re not in the mar­ket for some new paint, it’s a won­der­ful source of quiet, adult enter­tain­ment if you ever find your­self, say, attend­ing a live per­for­mance of music designed for the toddler-preschooler demo­graphic.? As I fre­quently am.

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I really enjoyed lis­ten­ing to this inter­view of Adrian van Hooy­donk by Tyler Brule of Mon­o­cle.? It’s a won­der­ful Director’s Com­men­tary , because in it van Hooy­donk explores many themes that are rel­e­vant far beyond the world of BMW.? Any­one engaged in the art and sci­ence of bring­ing cool stuff to life will get a lot out of this video. Some of the high points for me were: his thought­ful explo­ration of how the 2009 finan­cial cri­sis will shape user behav­iors in the future his think­ing on what it takes to design remark­able expe­ri­ences, and his empha­sis on the impor­tance of hav­ing a strong point of view.? When he says that the BMW Gran Tur­ismo is about “trav­el­ing in style”, I really get what the car is all about.? By the way, the Gran Tur­ismo has offi­cially replaced the Honda Ridge­line as the focus of all my auto­mo­tive fetishis­tic energy (but Honda, if you’re lis­ten­ing, I’d still be very happy if you deliv­ered a Ridge­line to my house one Sat­ur­day morn­ing.? With a bow on top)

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I’m happy to announce that I just joined the board of the Boul­der Dig­i­tal Works (BDW).? At this time back in 2004, I was busy help­ing the Stan­ford d.school achieve lift off, so it’s really cool now to be part of another design edu­ca­tion startup.? And now the idea of a design cur­ricu­lum com­bin­ing busi­ness, tech­nol­ogy, and human issues is much more accepted in the main­stream, which to me makes the focused mis­sion of the BDW even more excit­ing. As John Maeda recently noted, the miss­ing part­ner to STEM (Sci­ence, Tech­nol­ogy, Engi­neer­ing, Math) is IDEA (Intu­ition, Design, Emo­tion, Art).? As a per­son who was trained on both sides and now works and plays across STEM and IDEA, I feel strongly that our edu­ca­tion pro­grams need to com­bine both in order to cre­ate the T-shaped peo­ple that can go out and make a dif­fer­ence in the world ( Prin­ci­ple 6 ). Finally, as a native of Boul­der, BDW gives me another excuse to get back to the place where I came to love and admire the fine art of dri­ving in the snow .? Can’t wait.? Hope the board meet­ings are in February!

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If you’re going to reach inno­v­a­tive out­comes on a rou­tine basis, you need to match the right team to the oppor­tu­nity.? Part of that means under­stand­ing Prin­ci­ple 7 so that you know what type of prob­lem you’re tack­ling, the other part involves under­stand­ing what kind of expe­ri­ence you need on your team.? When it comes to answer­ing that last ques­tion, the right kind of expe­ri­ence pro­file depends on whether you’re look­ing at a high or low vari­ance sit­u­a­tion.? Exam­ples of low vari­ance sit­u­a­tions are fly­ing a 747 from San Fran­cisco to Sin­ga­pore, oper­at­ing on a heart, or serv­ing up burg­ers at In-N-Out.? In each of those sit­u­a­tions, we desire a pre­dictable out­come deliv­ered with a low degree of vari­ance from a pre­de­ter­mined stan­dard, and in this con­text, the right expe­ri­ence is expressed in terms of hav­ing done the same thing many times before.? We want a pilot who can fly the 747 on, well, autopi­lot.? We want a sur­geon who has done hun­dreds of the same oper­a­tion, and learned some­thing from each one, not a sur­geon who has done one hun­dred dif­fer­ent sur­gi­cal pro­ce­dures once.? As such, expe­ri­ence is really about tenure in a role, with rel­e­vant expe­ri­ence hav­ing a direct cor­re­la­tion to years in the role. ? In a high-variance sit­u­a­tion, where we are expect­ing an inno­v­a­tive out­come, but have lit­tle to no sense what the right answer might look like, we need a dif­fer­ent def­i­n­i­tion of what “expe­ri­enced” means.? In this con­text, we want peo­ple who are expe­ri­enced with the process of inno­va­tion — in other words, peo­ple who have gone through the “under­stand — build — test” cycle of Prin­ci­ple 4 many times.? We want folks with a lot of mileage under their belt, in other words, but that mileage need not be strictly cor­re­lated with years at work.? For exam­ple, one of the rea­sons why Honda cycles its pro­duc­tion engi­neers through its var­i­ous rac­ing pro­grams is to increase their inno­va­tion process mileage; design­ing a new com­po­nent for a mass mar­ket auto­mo­bile takes sev­eral years, so between the time an engi­neer grad­u­ates col­lege and turns 40, they may have only shipped three to four designs to mar­ket (if they’re lucky).? Con­trast that with a race engi­neer, who faces the chal­lenge of opti­miz­ing a race car for a dif­fer­ent track con­fig­u­ra­tion every two weeks for eight months, as well as man­ag­ing an arc of inno­va­tion for the entire car over those same eight months.? Dur­ing that short period of time, they may expe­ri­ence 10, 15, even 20 cycles of “under­stand — build — test”.? So when it comes to pick­ing an engi­neer to go fig­ure out the future of mobil­ity, which one would you choose, the “I’ve shipped the same thing to mar­ket three times” per­son, or the “I’ve done 20 cycles every year for the past? four years” indi­vid­ual?? By my reck­on­ing, in this world an engi­neer age 26 could have 20 times the rel­e­vant process expe­ri­ence as a per­son 14 years their senior

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This Porsche raced at Le Mans in 1970 and cap­tured my imag­i­na­tion as a boy like no other race car.? Beyond being a mem­ber of the ultra-gnarly 917 fam­ily of Porsches, this car sports a paintscheme like no other.? Cam­paigned under the brand umbrella of Mar­tini, those iris swirls were as arrest­ing then as they are now, and are what lended this par­tic­u­lar car the sobri­quet of “hip­pie”.? It’s a beau­ti­ful design that’s stood the test of time, and I’d wager it is a flex­i­ble one, too; if this pat­tern were printed on the side of resuable shop­ping bag from Whole Foods, none of us would bat an eye.

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