Director’s Commentary: Adrian van Hooydonk

2009-09-19 20:43:17

I really enjoyed lis­ten­ing to this inter­view of Adrian van Hooy­donk by Tyler Brule of Mon­o­cle.? It’s a won­der­ful Director’s Com­men­tary , because in it van Hooy­donk explores many themes that are rel­e­vant far beyond the world of BMW.? Any­one engaged in the art and sci­ence of bring­ing cool stuff to life will get a lot out of this video. Some of the high points for me were: his thought­ful explo­ration of how the 2009 finan­cial cri­sis will shape user behav­iors in the future his think­ing on what it takes to design remark­able expe­ri­ences, and his empha­sis on the impor­tance of hav­ing a strong point of view.? When he says that the BMW Gran Tur­ismo is about “trav­el­ing in style”, I really get what the car is all about.? By the way, the Gran Tur­ismo has offi­cially replaced the Honda Ridge­line as the focus of all my auto­mo­tive fetishis­tic energy (but Honda, if you’re lis­ten­ing, I’d still be very happy if you deliv­ered a Ridge­line to my house one Sat­ur­day morn­ing.? With a bow on top)

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Director’s Com­men­tary: Adrian van Hooydonk