Joi Ito on innovating with agility

2009-08-11 14:27:05

Awe­some post from Joi Ito today , talk­ing about inno­va­tion process and gov­ern­ment pol­icy.? An excerpt: Gen­er­ally speak­ing, it’s prob­a­bly cheaper and faster and more effec­tive to make a pro­to­type than to make pre­sen­ta­tion deck. It’s also prob­a­bly eas­ier to test some­thing on real users than to do lots of mar­ket­ing and guess­ing. My rec­om­men­da­tion to just about any­one with an idea is to just build the thing, iter­ate until you have some user trac­tion, then pitch angel investors based on that traction

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Joi Ito on inno­vat­ing with agility