Student Spotlight: Multiply

2010-08-12 20:50:16

“The assign­ment was to design the brand­ing and pack­age for a chal­leng­ing con­sumer prod­uct. I chose toi­let paper as a major­ity of con­sumers includ­ing myself strug­gle most often to find the details of the thickness/quality on the prod­uct pack­age. My research showed me that most exist­ing pack­ages focus on the brand name, soft col­ors and com­fort­ing graph­ics, thereby mak­ing it dif­fi­cult for the onlooker to get impor­tant details regard­ing the prod­uct from a distance.”

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Stu­dent Spot­light: Multiply